INSURANCE SALES TRAINING, ELEVATED

Build a team
that knows how
to close.

More confident conversations. More business written. Give your team the training, practice, and coaching to make it happen.

Built by top-producing agents.
Built for your entire team.

Insurance Sales Lab training participants with their workbooks
REAL AGENTS. REAL-WORLD TRAINING.
Your next level
starts here.
One platform. A stronger agency.Personal Lines · Commercial · Life

A complete system.
Built for everyday growth.

3In-depth masterclasses
15 minDaily role-play practice
WeeklyLive expert coaching

YOUR NEXT LEVEL STARTS WITH KNOW-HOW

Every line of business.
A clearer path to the close.

Practical training from agents who do this every day. Find the masterclass that moves your team forward.

Vlad Cherchenko, Insurance Sales Lab instructorPERSONAL LINES
LEARN WITHVlad Cherchenko

Turn the first call
into a closed deal.

Build confident P&C conversations with the six-step One-Call Close sales process.

One-Call Close Masterclass
Keith Wagner, Insurance Sales Lab instructorCOMMERCIAL
LEARN WITHKeith Wagner

Open the door to
bigger opportunities.

Connect product knowledge, prospecting, and a repeatable commercial sales process.

Commercial Insurance Masterclass
David Porter, Insurance Sales Lab instructorLIFE INSURANCE
LEARN WITHDavid Porter

Protect their future.
Grow your business.

Make needs-based conversations about term and permanent life insurance feel natural.

Life Insurance Masterclass

A SYSTEM THAT BUILDS MOMENTUM

Learn it. Practice it. Own it.

Because great training only works when it becomes part of your day.

YOUR TEAM’S GROWTH, IN MOTION01 / 03
An agency team learning together from an Insurance Sales Lab masterclass

Build skills. Then put them to work.
Training made for the way your agency sells.

Start with a masterclass. Give your team a shared sales process through video lessons, downloadable scripts, and hands-on assignments.

ON-DEMAND MASTERCLASSES
See how it fits your agency

FROM THE PEOPLE DOING THE WORK

Real agencies.
Real progress.

Hear what happens when agents put their training into practice.

More agent stories
Honest stories.
In their own words.
We more than doubled our sales with the same size team.
TrentInsurance Sales Lab member
In six months,
I was at 200K!
BeckyInsurance Sales Lab member

Individual experiences shared by ISL members. Results vary by agency.

INVEST IN YOUR TEAM’S NEXT CHAPTER

Better skills. Bigger possibilities.

Choose the training that fits where your agency is going.

ISL Standard

BUILD YOUR FOUNDATION

Develop your team’s Personal Lines skills and build stronger agency habits.

$200/ month

Billed monthly

Get started with Standard

YOUR TEAM GETS

  • Personal Lines One-Call Close Masterclass
  • Daily interactive morning role-play
  • Wednesday live coaching calls
  • Service and retention training
  • Hiring A-Players Blueprint
  • Monthly business management training

ISL Pro

THE COMPLETE TRAINING SYSTEM

Build skills across all three lines of business, with ongoing support for your team.

$300/ month

Billed monthly

Get started with Pro

EVERYTHING IN STANDARD, PLUS

  • Commercial Insurance Masterclass
  • Life Insurance Masterclass
  • Training across Personal Lines, Commercial, and Life insurance

One place to develop your
entire agency’s potential.

Want to take a closer look first? Schedule a demo

A LITTLE MORE CLARITY

Good questions.
Straight answers.

Still have something on your mind?

Let’s talk
Who is Insurance Sales Lab for?

ISL is for insurance agents and agency owners who want to build their sales skills in Personal Lines, Commercial, or Life insurance. The training supports both new producers and experienced teams.

Is it suitable for new and experienced agents?

Yes. New agents can build a foundation with practical lessons and scripts, while experienced agents can sharpen their approach through role-play, coaching, and real sales-call reviews.

What’s included beyond sales training?

Both plans include training on service, hiring, and business management, alongside daily practice and weekly coaching. ISL Pro also adds the Commercial and Life Insurance masterclasses.

How does the daily role-play work?

Your team follows a 15-minute interactive video exercise each morning. Each session focuses on one part of the sales process so the team can practice it together and apply it during the day.

Are scripts and printable resources included?

Yes. Alongside the online video lessons, the training includes downloadable scripts, PDFs, and interactive assignments for many topics.

LET’S BUILD WHAT’S NEXT

Your team has the potential.
Give them the playbook.

A stronger agency starts with a better-trained team.

An Insurance Sales Lab coaching conversation

Invest in your people.
Build your next chapter together.

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